Mark is a marketing professional with an 18-year track record of creating competitive advantage for both mature and new businesses. He joined Endicia in November of 2005 to lead marketing and product innovation for Endicia’s PictureItPostage line.

His prior work in the picture and imaging category includes: creating advertising and communications strategies at the Bloom Agency for his client Pentax, launching the NexPress 2100 digital printing press for Kodak, and developing marketing strategies and plans for Adobe’s flagship line of Photoshop software products. In 2000, he pioneered development of the Customized Postage category by commercializing products for Canada Post and The Royal Mail of England.

From 1992-1998, Mark managed a variety of brands at Kraft Foods including: Kraft Mac & Cheese, Parkay Margarine, Kraft Salad Dressing, and Miracle Whip. His work on Parkay resulted in a turn-around for that brand, reversing seven years of decline in volume, share and profitability.

Mark earned both his B.A. and M.B.A. from the University of Chicago. He holds five patents in the field of customized postage and is a Gold Advertising Award (EFFIE) winner for the 1987 "Human Zooms" campaign.